Beautiful Brilliance
Midea has been making household appliances for decades, and rice cookers are its flagship products. The small appliances area in the mall is full of Midea, and the first thing that people think of when buying rice cookers is Midea.
The Rise of Xiaomi
Xiaomi has developed a rice cooker with smart connectivity to WiFi, allowing users to select rice varieties and flavors on their mobile phones. And the inner pot is particularly good, with IH heating, just like a Japanese rice cooker that costs thousands of yuan. It's still cheap.
Why can't we fight
Because of intelligence. The Midea rice cooker is just for cooking rice, just press the button, nothing else. Xiaomi can connect to mobile phones, adjust the temperature in the app, make appointments, and check the progress of cooking. Young people love this type of smart home appliance. And the Xiaomi brand is trendy, which young people find cool.
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