Haier's Brilliance
Haier has been making refrigerators for decades and used to be the leader in the refrigerator industry. Who used to have a Haier refrigerator, which was particularly prestigious. The first thing that people think of when buying a refrigerator is Haier.
The Rise of Beauty
Midea started making refrigerators later than Haier, but they are cheaper. And buying it together with air conditioning and washing machine is worry free. It sells very well on e-commerce, and young people buy beautiful sets for decoration.
Why can't we fight
Because of the price. Haier refrigerators are expensive and used to represent high-end products. Midea refrigerators are cheap and have all the functions, including frost free and variable frequency. Ordinary people think that refrigerators are the same and that buying cheap ones is enough. Moreover, the Midea brand is now thriving, and young people feel that it is no worse than Haier.
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