Sony's Brilliance
Sony has been making headphones for decades and used to be the leader in the headphone industry. Sony and Sennheiser are top of the line in terms of front end headphones. The first thing that audiophiles think of when buying headphones is Sony.
The Rise of Apple
Apple has made AirPods, truly wireless earphones. Previously, wired headphones were used, with Apple taking the lead in developing wireless ones. And it's particularly convenient, pairing with iPhone is particularly fast. Young people buy AirPods.
Why can't we fight
Because of ecology. Sony's headphones are just headphones, with good sound quality but no ecosystem. Apple's AirPods seamlessly connect with iPhone, iPad, and Mac, making it particularly convenient. Ordinary people don't care about sound quality, just for convenience. Moreover, with the trend of the Apple brand, young people feel that wearing AirPods gives them face.
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