The Brilliance of Rolex
Rolex has been making watches for a hundred years and is the king of the watch industry. Wearing Rolex used to be a symbol of status, worn by bosses and wealthy individuals. A watch costs hundreds of thousands, and you have to queue up to buy it.
The Rise of Apple
Apple has made the Apple Watch, a smartwatch. Can read messages, measure heart rate, and record exercise. And pairing with an iPhone is particularly convenient. Young people wear Apple Watch.
Why can't we fight
Because times have changed. A mechanical watch needs to be wound to check the time, while a smart watch can directly check it. And young people don't like mechanical watches that heavy, they prefer lightweight smartwatches. Ordinary office workers just need to buy an Apple Watch, no one spends hundreds of thousands to buy a Rolex.
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